"Health care systems should ensure that maternity care practices provide education and counseling on breastfeeding. Hospitals should become more “baby-friendly,” by taking steps like those recommended by the UNICEF/WHO’s Baby-Friendly Hospital Initiative.”
Regina A. Benjamin, MD, MBA
US Surgeon General
Baby-Friendly® is a registered certification mark of Baby-Friendly USA, Inc. The term "Baby-Friendly" is reserved for use by facilities who have demonstrated through an on-site assessment that they have met the criteria outlined in the most current version of the Guidelines and Evaluation Criteria. Click here to read BFUSA's position on endorsements of products and services.
As previously announced, effective January 1, 2015, all facilities participating in the Baby-Friendly Hospital Initiative are required to display the Ten Steps Poster language exactly as it appears on the poster available through the Baby Friendly website portal (see your dashboard for poster download instructions.) Facilities who have used altered language must also post the Baby-Friendly USA version of the poster in all maternity areas as indicated in the Guidelines and Evaluation Criteria. For translations into other languages, the translation must have been “back translated” into English again by an expert translator who has not seen the original translation, and found to be accurate.
Fee Schedule - New schedule takes effect July 1, 2015
To see the current fee schedules for new facilities entering the 4-D Pathway and Designated Facilities, please click here. The new fee schedule effective July 1, 2015 will be posted in May.
Calculating Fair Market Value - Updates posted for Development & Designation Phases
On March 14, 2014 updates to DEV_4 Calculating the Costs of Becoming Baby-Friendly and DESIG_5 Attestation of Purchase of Breast Milk Substitutes have been added to the secure portal for registered users. Please begin using the new forms immediately. See your Dashboard for more information.
Don't Let Us Bounce
If your facility is pursuing the Baby-Friendly designation, you will want to ensure that you are getting the latest news from BFUSA. Don't let our emails bounce. Add the domain @babyfriendlyusa.org to your email's do not block domain list. This way you will get emails from any BFUSA staff member. If you need help, please contact your IT Department.
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