"Health care systems should ensure that maternity care practices provide education and counseling on breastfeeding. Hospitals should become more “baby-friendly,” by taking steps like those recommended by the UNICEF/WHO’s Baby-Friendly Hospital Initiative.” Regina A. Benjamin, MD, MBA
US Surgeon General

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Attention: System Update Scheduled for Thursday, May 23rd
The Baby-Friendly secure portal for registered users will be offline for a system update on Thursday, May 23rd from 12:30PM EST to 5:30PM EST. We apologize for any inconvenience this may cause.

New Tools for D1, D2 and D3 Phases
Check out the new D1: Discovery Phase materials found here.
Registered facilities and their users are able to access the new tools for D2: Development and D3: Dissemination Phases on their Dashboard inside the portal.

Don't Let Us Bounce
If your facility is pursuing the Baby-Friendly® designation, you will want to ensure that you are getting the latest news from BFUSA. Don't let our emails bounce. Add the domain @babyfriendlyusa.org to your email's do not block domain list. This way you will get emails from any BFUSA staff member.  If you need help, please contact your IT Department.

Broken Links
If you notice a broken hyperlink on this site, please click here to let us know the location of the link in order for us to make an update.  Thank you for your help.

Who Can Use the Term Baby-Friendly
The term "Baby-Friendly" is reserved for use by facilities who have met the criteria established by the WHO/UNICEF and in the US conferred by Baby-Friendly USA. Click here to read BFUSA's position on endorsements of products and services.

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