The Golden Bow

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UNICEF embraced the Golden Bow as the symbol of breastfeeding protection, promotion and support in 2002, on the 12th anniversary of the Innocenti Declaration. The Golden Bow signifies the importance of breastfeeding and the critical role mother, child, family, and community play in promoting and supporting breastfeeding. There is symbolism in both the color and the shape of the Golden Bow. Specifically,

  • The gold color of the bow symbolizes that breastfeeding is the gold standard for infant feeding.
  • One loop of the bow represents the mother and the other, equal, loop represents the child, both of whom are vital to successful breastfeeding.
  • The knot represents the father, family, and society, for their support is essential to breastfeeding success.
  • The bow reminds us that infants should be exclusively breastfed for six months. Breastfeeding should continue for two years or more with appropriate complementary feeding.

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