Privacy Policy

Welcome to BABYFRIENDLYUSA.ORG, a website owned and operated by Baby-Friendly USA, Inc., a nonprofit corporation with a principal place of business at 4 Executive Park Dr., 2nd Floor, Albany, NY 12203 (sometimes referred to as “we,” “us,” “our,” or “BFUSA”).

Please read this Privacy Policy carefully. By accessing or using any of BFUSA’s Internet properties including, without limitation,, mobile sites, mobile applications, social media sites, any other digital services or properties operated by BFUSA from time to time (collectively referred to as the “Sites”) you agree to comply with and be bound by this Privacy Policy. Please read this Privacy Policy carefully as well as BFUSA’s Terms of Use. If you do not agree to the Terms of Use and the Privacy Policy, you must immediately terminate use of the Sites.

This Privacy Policy (the “Policy”) lists, and generally describes the policies and procedures related to, information and data that BFUSA and/or our contractors collects from visitors to the Sites.

Personal Information BFUSA Collects

BFUSA and/or our contractors, collect and store any information you choose to put in an e-mail you send or contact form you submit.

BFUSA, and/or our contractors, also collect data on how the Sites are used: for example, number of page visits and duration or the type of browser. This “usage data” includes what some jurisdictions consider personal information, like visitors’ devices’ Internet Protocol (“IP”) addresses (which include general location).

Use of Personal Information

BFUSA, and or our contractors, collect personal information, such as your name, title, email address, postal address, or phone number, when you visit the Sites, place a request online or by phone, save your information with us online, contact us with a question or concern, or participate in a contest, promotion or survey. We also collect anonymous information to help improve the content and relevancy of the Sites, the content and layout for visitors, and generally enhance the experience of BFUSA’s members and visitors to the Sites. We may wish to communicate with you from time to time via e-mail to provide you with information regarding your account. On occasion, the information gathered through the website might be used to customize your information or update you on new products or promotions. You may also contact us to update your address or let us know of changes.

We use cookies and other technologies – including the personal information they collect – so that, for example, the Sites can remember your device(s). We also use information gained through cookies and other technologies to compile statistical information about use of the Sites and for security purposes.

Retention of Personal Information

BFUSA, and/or our contractors, retain your personal information so long as it serves the purposes listed in this Privacy Policy, to collect and monitor traffic and other usage statistics for the Sites, and to comply with our legal obligations.

Transfer of Personal Information

BFUSA may store or process your data outside your city, province, state, or country, including through one of our contractors. As a result, your personal information may be stored in a jurisdiction that operates under privacy and data protection laws different from (and potentially less protective than) those of your home jurisdiction.

Contractor and Other Third-Party Access to Personal Information

BFUSA reserves the right to disclose personal information to attorneys or law enforcement authorities to address contract violations or illegal behavior, or to enforce our rights. BFUSA will disclose information demanded in a court order, subpoena, or otherwise required by law, or to prevent harm to persons or property. We may share personal information in connection with a corporate transaction, like a merger or sale of our company, the sale of most of our assets, or a bankruptcy.

Our contractors help us with hosting and storage of the Sites, monitoring use of the Sites, marketing to and communications with users of the Sites, and payment processing. BFUSA is not responsible for the conduct or policies of our contractors (including plugins, webinar hosts, and webinar payment processors).

Protection of Personal Information

We have in place certain physical, electronic, contractual, and managerial safeguards to protect the security and privacy of your personal information. However, we cannot guarantee the security of personal information or other data, including during transmission and storage. Use of the Website is at your own risk.

Privacy Laws

BFUSA provides this Policy to be transparent to the users of the Sites and for no other purpose. BFUSA does not accept any other legal responsibilities that would not otherwise be applicable.

Changes to Privacy Policy

BFUSA reserves the right to modify or change these this Privacy Policy at any time. We will post significant changes to this Privacy Policy on this page, which shall be your notice of the change. If you continue to use the Sites after the change has been posted, you will be deemed to have agreed to the change. Therefore, BFUSA encourages you to check this Privacy Policy frequently.


Please contact us with any questions or concerns that you may have regarding BFUSA’s Privacy Policy by using the “Contact Us” button on the Sites.

Last revised February 23, 2023