D1: Discovery Phase

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The D1: Discovery Phase is the first of four phases and is considered to be the “learning phase” of the 4-D Pathway to Baby-Friendly designation.  The Discovery Phase is the time to learn what it means to be a Baby-Friendly designated facility.  Among the most important things to discover are the Ten Steps to Successful Breastfeeding (the Ten Steps) and the International Code of Marketing of Breast-milk Substitutes (the International Code), which are the principles that guide the Baby-Friendly Hospital Initiative.

Attainment of the Baby-Friendly designation will require your facility to meet specific benchmarks for each of the Ten Steps and the International Code.  The benchmarks are described in the Guidelines and Evaluation Criteria (GEC). 

The three Discovery Phase (D1) tasks which your facility must complete are: 
(1) Register with Baby-Friendly USA (BFUSA)
(2) Submit a signed CEO letter documenting leadership support to undertake this process
(3) Complete and submit a Facility Data Sheet and Self-Appraisal Tool  

TASK 1: Register with Baby-Friendly USA – this may be done anytime.

There is no fee to register your facility with BFUSA.  Registration is a two part process which includes submitting two forms:
(1) New Registration Form  
(2) Discovery Registration Form  

New Registration Form
Click here to complete and submit the New Registration Form.  This form simply provides basic information that allows BFUSA to enter 
your facility into our Database.

Discovery Registration Form
Once we have accepted the New Registration Form, you as the facility's initial registrant, will receive login information that will provide 
you access to the online Discovery Registration Form to enroll your facility into the Discovery Phase.

(Please note: all registered users must supply a hospital-branded email address.  No personal email addresses will be activated.) 

Once both parts of the registration process have been completed and your facility has identified its BFUSA registered users, these users will receive an email instructing them on how to access their account. (Each facility must register a minimum of 2 Users/maximum of 3 Users.)

In the remaining tasks below, we provide timelines to assist your progress with moving forward through this phase.

TASK 2: Obtain a CEO Support Letter – within 9 months of Discovery Phase registration.

Leadership support to undertake the Baby-Friendly journey is associated with greater success in attaining the designation.  Please submit the signed CEO support letter on facility letterhead to BFUSA. 

Click here for the template of the CEO support letter (includes the fee schedule effective thru 06-30-16.)

TASK 3: Complete Facility Data Sheet and Self-Appraisal Tool – within 9 months of Discovery Phase registration.

Facility Data Sheet – an online tool used to gather additional facility information and key data such as your breastfeeding initiation and 
exclusivity rates.

Self-Appraisal Tool – an online tool used to provide your facility with a benchmark for implementation of the Baby-Friendly Guidelines 
and Evaluation Criteria.  It is neither scored nor graded by BFUSA.  It is a tool for your facility to use to develop a plan for meeting 

Please note: once you have formally registered and been enrolled into the Baby-Friendly Hospital Initiative, you will receive login information that will provide you access to the BFUSA portal to complete and submit your Facility Data Sheet and Self-Appraisal Tool online.  Please do not submit either of these tools in paper form.

Click here to view a sample Facility Data Sheet. Click here to view Instructions/Guidance for completing the online Facility Data Sheet.

Click here to view a sample Self-Appraisal Tool.  

NOTE: these samples are for your planning purposes only. Both forms must be completed online, paper versions will not be accepted. 

Click here to view a PowerPoint presentation on Navigating the BFUSA Portal.

Receiving emails from BFUSA

To ensure that BFUSA emails do not get bounced by your server, please whitelist or add the domain @babyfriendlyusa.org to your email account's Do Not Block Domain List.  Contact your IT Department if you do not know how to set this up.

Movement to the Development Phase

Upon receipt of all of the items specified above, BFUSA will invoice your facility for the appropriate Development Phase fee.  (Note: Facilities may complete their Discovery Phase work faster than the timeframes outlined above.) Completion of all three Discovery Phase tasks and payment of the Development Phase fee are required to move forward in the 4-D Pathway.

Once your facility has successfully completed these three tasks and submitted the appropriate Development Phase Fee, BFUSA will send your facility a Discovery Phase Registry of Intent Certificate acknowledging your facility's acceptance into the D2: Development Phase of the 4-D pathway and will provide you with access to the online Development Phase Tool Kit. 


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