Achieving Baby-Friendly designation is an important part of the journey…but it is not the end point. Routine data collection, monitoring of practices and quality improvement activities are vital to ensuring that the Baby-Friendly standards are maintained. Facilities are responsible for ongoing adherence to the most current Guidelines and Evaluation Criteria (GEC).
Baby-Friendly designation is conferred for a 5 year period. The 1st, 2nd and 3rd years post-designation are the Annual Quality Improvement (AQI) Phase. The 4th and 5th years post-designation are the Re-Designation Phase. The 4th year is referred to as “Re-Designation – Year 1” and the 5th year is referred to as “Re-Designation – Year 2.”
Annual Quality Improvement (AQI)
To assist facilities with maintaining compliance with the most current Guidelines and Evaluation Criteria, all Baby-Friendly designated facilities are required to complete the assigned AQI activities. It is easier to maintain a practice than to fix one that has backslid. It is important for facilities to maintain their multi-disciplinary team to help review audit results and determine the appropriate quality improvement activities.
Re-Designation (Re-Des Yr. 1)
Re-Designation is a two year process and is ultimately conferred through an on-site assessment. Re-Designation “classes” are defined by the year the designation expires (for example, a facility designated from 2013-2018 is in the 2018 Re-Designation “class”). Facilities in the Re-Designation process are provided with an annual on-line toolkit which is made available once they are invoiced for the annual phase fee.