"Health care systems should ensure that maternity care practices provide education and counseling on breastfeeding. Hospitals should become more “baby-friendly,” by taking steps like those recommended by the UNICEF/WHO’s Baby-Friendly Hospital Initiative.”
Regina A. Benjamin, MD, MBA
US Surgeon General
New Resource Posted April 14, 2014 - Infant Feeding Policy Webinar
Now available to all facilities registered in the D2 Development, D3 Dissemination and D4 Designation Phases. Please see your Dashboard for the link to the webinar..
New Requirements for Displaying Ten Steps Poster
Effective January 1, 2015, all facilities participating in the Baby-Friendly Hospital Initiative will be required to display the Ten Steps Poster language exactly as it appears on the poster available through the Baby Friendly website portal (see your dashboard for poster download instructions.) Between now and January 1, 2015, facilities who have used altered language must also post the Baby-Friendly USA version of the poster in all maternity areas as indicated in the Guidelines and Evaluation Criteria. For translations into other languages, the translation must have been “back translated” into English again by an expert translator who hasn’t seen the original translation, and found to be accurate.
Updates Posted to Development and Designation Forms
On March 14, 2014 updates to DEV_4 Calculating the Costs of Becoming Baby-Friendly and DESIG_5 Attestation of Purchase of Breast Milk Substitutes have been added to the secure portal for registered users. Please begin using the new forms immediately. See your Dashboard for more information.
View the fee schedule for New Facilities Entering the 4-D Pathway
Mailing Address for Payments to Baby-Friendly
Please note: that all fees and payments should be mailed to Baby-Friendly's Corporate Headquarters located at 125 Wolf Rd, Suite 402, Albany, NY 12205. Thank you.
Don't Let Us Bounce
If your facility is pursuing the Baby-Friendly designation, you will want to ensure that you are getting the latest news from BFUSA. Don't let our emails bounce. Add the domain @babyfriendlyusa.org to your email's do not block domain list. This way you will get emails from any BFUSA staff member. If you need help, please contact your IT Department.
If you notice a broken link on our site, please click here to let us know the location.
Who Can Use the Term Baby-Friendly
The term "Baby-Friendly" is reserved for use by facilities who have met the criteria established by the WHO/UNICEF and in the US conferred by Baby-Friendly USA. Click here to read BFUSA's position on endorsements of products and services.
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