Celebrating 40 Years of the Code
May 21, 2021
Forty years ago today, on May 21, 1981, the World Health Assembly (WHA) adopted the International Code of Marketing of Breastmilk Substitutes (the Code). Recognizing the extent to which the...
Baby-Friendly in the Pandemic: Ingenuity, Flexibility, and Doing Whatever It Takes
April 30, 2021
Over the past year, BFUSA has engaged in a series of support calls with Baby-Friendly designated facilities to learn about how things have been going at the front line of...
Update from BFUSA: Virtual Assessments
March 22, 2021
The COVID-19 pandemic has compelled all organizations and businesses to make changes, some small, some very large. At BFUSA, we have been forced to make significant changes to our...
Hello from Eileen FitzPatrick, BFUSA’s New CEO
February 4, 2021
Happy New Year! I have spent my first month transitioning into the CEO position at BFUSA. I thought this was a good time to reach out to say hello...
BFUSA Welcomes Eileen FitzPatrick as New CEO
December 7, 2020
I am very excited to inform you that, after an extensive and thorough search process, the Baby-Friendly USA Board of Directors has chosen Eileen FitzPatrick, DrPH, MPH, RDN, to...
Update from BFUSA
October 9, 2020
BFUSA would once again like to express our heartfelt appreciation to the thousands of dedicated healthcare workers caring for patients throughout the US during this difficult time. Thank you...
Important Information – Just in Time for World Breastfeeding Week
August 4, 2020
Welcome to World Breastfeeding Week!
World Breastfeeding Week is celebrated every year from August 1 - 7 to commemorate the Innocenti Declaration. This milestone document was signed in August 1990 by government...
Update on BFUSA Search for New CEO
July 1, 2020
As we announced in May, Baby-Friendly USA CEO Trish MacEnroe will be retiring at the end of this calendar year.
The BFUSA Board is conducting a national search to find...
New Study: In-Hospital Formula Feeding Linked to Earlier Weaning
June 10, 2020
An important new study in the journal Pediatrics has found that in-hospital formula feeding is linked to earlier weaning from breastfeeding, with infants exposed to formula in the hospital at...
BFUSA Initiates Search for New CEO
May 19, 2020
An Important Announcement from Baby-Friendly USA
Trish MacEnroe has informed the Baby-Friendly USA (BFUSA) Board of Directors that, after more than ten years as the Executive Director/CEO of BFUSA,...
Now More Than Ever, Baby-Friendly Facilities Must Protect Parents from Commercial Interests
April 10, 2020
On March 26, BFUSA announced that, in order to support facilities in assisting mothers to access adequate nutrition for their babies during the COVID-19 crisis, we would relax one...
Coronavirus Update #2
March 26, 2020
The entire team at Baby-Friendly USA sends our deepest gratitude to all healthcare providers, staff and first responders for the heroic work you are doing to provide incredible care to...
March 17, 2020
This message contains important information regarding issues related to the COVID-19 outbreak. Our thoughts are with all hospital personnel, specifically those providing direct care to patients. We are also grateful...
Revised Guidance About the Infant-Driven Feeding Training Program
March 6, 2020
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New Year's Resolutions
January 17, 2020
New Year’s Greetings from Baby-Friendly USA!
2020 will be a very important year for the Baby-Friendly Hospital Initiative (BFHI) in the US. In December, BFUSA released Interim Guidelines and Evaluation Criteria...