BFUSA believes: (1) human milk fed through direct breastfeeding is the optimal way for human infants to be nurtured and nourished; (2) the precious first days should be protected as a time of bonding and support not influenced by commercial interests; and (3) every mother should be informed about the benefits of breastfeeding and respected to make her own choice.

WHO and UNICEF Release Revised BFHI Implementation Guidance
After months of thoughtful and productive discussion with five global breastfeeding promotion organizations, WHO and UNICEF released revised Implementation Guidance for the Baby-Friendly Hospital Initiative (BFHI). BFUSA was pleased to play an active role in this process.
Read a collaborative statement from the five organizations >>
Read a statement from Trish MacEnroe about the new guidance >>

More Than 500 Facilities Are Now Baby-Friendly Designated in the US!
BFUSA is pleased to announce a significant achievement: 500 facilities designated Baby-Friendly in the United States. This important milestone indicates widespread recognition for Baby-Friendly practices across the country.
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Celebrating Mothers of Memphis during Black History Month
African Americans have the lowest rates of breastfeeding among all racial/ethnic groups in the United States. These women of Memphis, Tennessee, are helping to change this piece of black history in their community.
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JAMA-Pediatrics article discredited as “based on a false claim”
An August 2016 article questioned the safety of the Baby-Friendly Hospital Initiative and the practice of mothers and infants remaining together throughout the hospital stay. After more than a year of damaging public debate, and the revelation that one author failed to disclose a conflict of interest before publication, this article has now been discredited.
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