"Breastfeeding is a vital component of realizing every child’s right to the highest attainable standard of health, while respecting every mother’s right to make an informed decision about how to feed her baby, based on complete, evidence-based information, free from commercial interests, and the necessary support to enable her to carry out her decision." - 2018 BFHI Implementation Guidance from WHO and UNICEF

Baby-Friendly Practices Changing Lives in Rural Mississippi
As Baby-Friendly USA approaches the once seemingly unattainable milestone of 1,000,000 babies born each year in Baby-Friendly facilities in the US, we thought we would highlight areas of the country where Baby-Friendly practices are helping to change lives for the better. One such area is Sunflower County in Mississippi.
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WHO and UNICEF Release Revised BFHI Implementation Guidance
After months of thoughtful and productive discussion with five global breastfeeding promotion organizations, WHO and UNICEF released revised Implementation Guidance for the Baby-Friendly Hospital Initiative (BFHI). BFUSA was pleased to play an active role in this process.
Read a collaborative statement from the five organizations >>
Read a statement from Trish MacEnroe about the new guidance >>

More Than 500 Facilities Are Now Baby-Friendly Designated in the US!
BFUSA is pleased to announce a significant achievement: 500 facilities designated Baby-Friendly in the United States. This important milestone indicates widespread recognition for Baby-Friendly practices across the country.
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Celebrating Mothers of Memphis during Black History Month
African Americans have the lowest rates of breastfeeding among all racial/ethnic groups in the United States. These women of Memphis, Tennessee, are helping to change this piece of black history in their community.
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