Upholding the Highest Standards of Infant Feeding Care
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:
- Refining and upholding the standards/criteria for successfully implementing the Ten Steps to Successful Breastfeeding in the US;
- Assessing and accrediting birthing facilities that meet those standards and follow the International Code of Marketing of Breast-milk Substitutes; and
- Generating widespread understanding of and enthusiasm for best practice infant feeding care.
Upholding the Highest Standards of Infant Feeding Care.
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:
- Refining and upholding the standards/criteria for successfully implementing the Ten Steps to Successful Breastfeeding in the US
- Assessing and accrediting birthing facilities that meet those standards and follow the International Code of Marketing of Breast-milk Substitutes
- Generating widespread understanding of and enthusiasm for best practice infant feeding care
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What’s New
BFUSA Releases Updated BFHI Guidelines and Evaluation Criteria
Baby-Friendly USA is excited to announce the release of the updated Guidelines and Evaluation Criteria (GEC) 6th edition, for the United States, which will apply to all Baby-Friendly designation assessment...
Celebrating 40 Years of the Code
Forty years ago today, on May 21, 1981, the World Health Assembly (WHA) adopted the International Code of Marketing of Breastmilk Substitutes (the Code). Recognizing the extent to which the...
Baby-Friendly in the Pandemic: Ingenuity, Flexibility, and Doing Whatever It Takes
Over the past year, BFUSA has engaged in a series of support calls with Baby-Friendly designated facilities to learn about how things have been going at the front line of...
Update from BFUSA: Virtual Assessments
Dear Colleagues, The COVID-19 pandemic has compelled all organizations and businesses to make changes, some small, some very large. At BFUSA, we have been forced to make significant changes to our...
Hello from Eileen FitzPatrick, BFUSA’s New CEO
Dear Colleagues, Happy New Year! I have spent my first month transitioning into the CEO position at BFUSA. I thought this was a good time to reach out to say hello...
BFUSA Welcomes Eileen FitzPatrick as New CEO
Dear Colleagues, I am very excited to inform you that, after an extensive and thorough search process, the Baby-Friendly USA Board of Directors has chosen Eileen FitzPatrick, DrPH, MPH, RDN, to...
Update from BFUSA
Dear Colleagues, BFUSA would once again like to express our heartfelt appreciation to the thousands of dedicated healthcare workers caring for patients throughout the US during this difficult time. Thank you...
Important Information – Just in Time for World Breastfeeding Week
Welcome to World Breastfeeding Week! World Breastfeeding Week is celebrated every year from August 1 - 7 to commemorate the Innocenti Declaration. This milestone document was signed in August 1990 by government...
Update on BFUSA Search for New CEO
Dear Colleagues, As we announced in May, Baby-Friendly USA CEO Trish MacEnroe will be retiring at the end of this calendar year. The BFUSA Board is conducting a national search to find...
New Study: In-Hospital Formula Feeding Linked to Earlier Weaning
An important new study in the journal Pediatrics has found that in-hospital formula feeding is linked to earlier weaning from breastfeeding, with infants exposed to formula in the hospital at...
BFUSA Initiates Search for New CEO
An Important Announcement from Baby-Friendly USA Dear Colleagues, Trish MacEnroe has informed the Baby-Friendly USA (BFUSA) Board of Directors that, after more than ten years as the Executive Director/CEO of BFUSA,...
Now More Than Ever, Baby-Friendly Facilities Must Protect Parents from Commercial Interests
Dear Colleagues, On March 26, BFUSA announced that, in order to support facilities in assisting mothers to access adequate nutrition for their babies during the COVID-19 crisis, we would relax one...
Coronavirus Update #2
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Coronavirus Update
This message contains important information regarding issues related to the COVID-19 outbreak. Our thoughts are with all hospital personnel, specifically those providing direct care to patients. We are also grateful...
Revised Guidance About the Infant-Driven Feeding Training Program
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Comments from the Front Line
“Here in West Virginia, we only have three Baby-Friendly certified hospitals. I’ll be going to one of them.”
“The Baby-Friendly experience has really helped us drive our evidence-based practice and assure our patients that we are practicing to the highest standards. We’re affecting not only the health of this generation, but generations to come. It’s very exciting and empowering.”
“We have some serious healthcare issues in our state and we knew increased breastfeeding could have a positive impact in these areas. So, our management made the bold and important decision that we were going to encourage a commitment to the Baby-Friendly Hospital Initiative.”
“The moment I tried it, she latched on, no problem. It’s like she knew what she wanted. So that’s how I ended up breastfeeding. Everything I needed to know about breastfeeding, they helped me 100 percent. I’m glad I did it because there’s a lot of benefits from it.”
“The delivery setting is vital to a good start in breastfeeding. Since breastfeeding improves health in so many ways, the impact of this effort on our population’s health is yet to be fully appreciated.”
“Baby-Friendly practices are now mainstream and have achieved wide enough coverage to have a significant impact on breastfeeding rates across the US.”
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