Upholding the Highest Standards of Infant Feeding Care

As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:

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Upholding the Highest Standards of Infant Feeding Care.

As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:

More About Us
baby diversity illustration
0+
Babies born each year in…
baby-friendly hospital illustration
0
Baby-Friendly facilities in the US, representing…
pie chart illustration
0%
of annual US births.

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What’s New

Celebrating 40 Years of the Code

Celebrating 40 Years of the Code

May 21, 2021

Forty years ago today, on May 21, 1981, the World Health Assembly (WHA) adopted the International Code of Marketing of Breastmilk Substitutes (the Code). Recognizing the extent to which the...

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Baby-Friendly in the Pandemic: Ingenuity, Flexibility, and Doing Whatever It Takes

Baby-Friendly in the Pandemic: Ingenuity, Flexibility, and Doing Whatever It Takes

April 30, 2021

Over the past year, BFUSA has engaged in a series of support calls with Baby-Friendly designated facilities to learn about how things have been going at the front line of...

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Update from BFUSA: Virtual Assessments

Update from BFUSA: Virtual Assessments

March 22, 2021

Dear Colleagues, The COVID-19 pandemic has compelled all organizations and businesses to make changes, some small, some very large. At BFUSA, we have been forced to make significant changes to our...

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Hello from Eileen FitzPatrick, BFUSA’s New CEO

Hello from Eileen FitzPatrick, BFUSA’s New CEO

February 4, 2021

Dear Colleagues, Happy New Year! I have spent my first month transitioning into the CEO position at BFUSA. I thought this was a good time to reach out to say hello...

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BFUSA Welcomes Eileen FitzPatrick as New CEO

BFUSA Welcomes Eileen FitzPatrick as New CEO

December 7, 2020

Dear Colleagues, I am very excited to inform you that, after an extensive and thorough search process, the Baby-Friendly USA Board of Directors has chosen Eileen FitzPatrick, DrPH, MPH, RDN, to...

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Update from BFUSA

Update from BFUSA

October 9, 2020

Dear Colleagues, BFUSA would once again like to express our heartfelt appreciation to the thousands of dedicated healthcare workers caring for patients throughout the US during this difficult time. Thank you...

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Important Information – Just in Time for World Breastfeeding Week

Important Information – Just in Time for World Breastfeeding Week

August 4, 2020

Welcome to World Breastfeeding Week! World Breastfeeding Week is celebrated every year from August 1 - 7 to commemorate the Innocenti Declaration. This milestone document was signed in August 1990 by government...

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Update on BFUSA Search for New CEO

Update on BFUSA Search for New CEO

July 1, 2020

Dear Colleagues, As we announced in May, Baby-Friendly USA CEO Trish MacEnroe will be retiring at the end of this calendar year. The BFUSA Board is conducting a national search to find...

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New Study: In-Hospital Formula Feeding Linked to Earlier Weaning

New Study: In-Hospital Formula Feeding Linked to Earlier Weaning

June 10, 2020

An important new study in the journal Pediatrics has found that in-hospital formula feeding is linked to earlier weaning from breastfeeding, with infants exposed to formula in the hospital at...

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BFUSA Initiates Search for New CEO

BFUSA Initiates Search for New CEO

May 19, 2020

An Important Announcement from Baby-Friendly USA Dear Colleagues, Trish MacEnroe has informed the Baby-Friendly USA (BFUSA) Board of Directors that, after more than ten years as the Executive Director/CEO of BFUSA,...

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Now More Than Ever, Baby-Friendly Facilities  Must Protect Parents from Commercial Interests

Now More Than Ever, Baby-Friendly Facilities Must Protect Parents from Commercial Interests

April 10, 2020

Dear Colleagues, On March 26, BFUSA announced that, in order to support facilities in assisting mothers to access adequate nutrition for their babies during the COVID-19 crisis, we would relax one...

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Coronavirus Update #2

Coronavirus Update #2

March 26, 2020

The entire team at Baby-Friendly USA sends our deepest gratitude to all healthcare providers, staff and first responders for the heroic work you are doing to provide incredible care to...

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Coronavirus Update

Coronavirus Update

March 17, 2020

This message contains important information regarding issues related to the COVID-19 outbreak. Our thoughts are with all hospital personnel, specifically those providing direct care to patients. We are also grateful...

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Revised Guidance About the Infant-Driven Feeding Training Program

Revised Guidance About the Infant-Driven Feeding Training Program

March 6, 2020

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New Year’s Resolutions

New Year's Resolutions

January 17, 2020

New Year’s Greetings from Baby-Friendly USA! 2020 will be a very important year for the Baby-Friendly Hospital Initiative (BFHI) in the US. In December, BFUSA released Interim Guidelines and Evaluation Criteria...

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Comments from the Front Line

“Here in West Virginia, we only have three Baby-Friendly certified hospitals. I’ll be going to one of them.”

Sarah Foster, Expectant Mother in West Virginia

“The Baby-Friendly experience has really helped us drive our evidence-based practice and assure our patients that we are practicing to the highest standards. We’re affecting not only the health of this generation, but generations to come. It’s very exciting and empowering.”

Angela Hammett, Community Education Manager at Woman’s Hospital in Baton Rouge, LA

“We have some serious healthcare issues in our state and we knew increased breastfeeding could have a positive impact in these areas. So, our management made the bold and important decision that we were going to encourage a commitment to the Baby-Friendly Hospital Initiative.”

Sarah Broom, MD, Medical Director for Blue Cross Blue Shield of Mississippi

“The moment I tried it, she latched on, no problem. It’s like she knew what she wanted. So that’s how I ended up breastfeeding. Everything I needed to know about breastfeeding, they helped me 100 percent. I’m glad I did it because there’s a lot of benefits from it.”

Tiesha Lee, recent patient at South Sunflower County Hospital in Indianola, Mississippi

“The delivery setting is vital to a good start in breastfeeding. Since breastfeeding improves health in so many ways, the impact of this effort on our population’s health is yet to be fully appreciated.”

Lori Feldman-Winter, MD, MPH, incoming Chair of the Section on Breastfeeding for the American Academy of Pediatrics

“Baby-Friendly practices are now mainstream and have achieved wide enough coverage to have a significant impact on breastfeeding rates across the US.”

Mona Liza Hamlin, MSN, RN, IBCLC, Chair of the United States Breastfeeding Committee