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"Breastfeeding is a vital component of realizing every child’s right to the highest attainable standard of health, while respecting every mother’s right to make an informed decision about how to feed her baby, based on complete, evidence-based information, free from commercial interests, and the necessary support to enable her to carry out her decision." - 2018 BFHI Implementation Guidance from WHO and UNICEF

1 Million Babies Are Born Each Year in Baby-Friendly Facilities
BFUSA is pleased to announce a significant milestone in our efforts to implement Baby-Friendly practices in hospitals and birthing centers across the country: more than 1 million babies are now born each year in Baby-Friendly designated facilities in the US.
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Read a statement from Trish MacEnroe: "Restoring Breastfeeding as a Viable Choice for 1 Million Babies and Moms" >>  

AHRQ Review Supports Efficacy of Baby-Friendly Hospital Initiative
AHRQ's systematic review concludes that the BFHI is associated with improved rates of breastfeeding initiation and duration. 
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Important Change to the Evaluation Criteria for Step 9, Criterion 9.1.2
BFUSA has decided to reinstate the 2010 criterion for Step 9, Criterion 9.1.2, and will maintain the standard we are currently assessing against for this criterion when we begin using the 2016 Guidelines and Evaluation Criteria on November 1, 2018. 
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Fact Vs. Fiction: Calling Out a Misleading FIB
One of the BFHI’s principal detractors has based much of its rhetoric on a blatant misinterpretation of a now-outdated ABM protocol. The constant repetition of this and other falsehoods is reckless and contributes to a corroding of public attitudes about the well-established benefits of breastfeeding. 
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Baby-Friendly Practices Changing Lives in Rural Mississippi
As Baby-Friendly USA approaches the once seemingly unattainable milestone of 1,000,000 babies born each year in Baby-Friendly facilities in the US, we thought we would highlight areas of the country where Baby-Friendly practices are helping to change lives for the better. One such area is Sunflower County in Mississippi.
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