The D1: Discovery Phase is the first of four phases and is considered to be the “learning phase” of the 4-D Pathway to Baby-Friendly designation. The Discovery Phase is the time to learn what it means to be a Baby-Friendly designated facility. Among the most important things to discover are the Ten Steps to Successful Breastfeeding (the Ten Steps) and the International Code of Marketing of Breast-milk Substitutes (the International Code), which are the principles that guide the Baby-Friendly Hospital Initiative.
Attainment of the Baby-Friendly designation will require your facility to meet specific benchmarks for each of the Ten Steps and the International Code. The benchmarks are described in the Guidelines and Evaluation Criteria (GEC).
The three Discovery Phase (D1) tasks which your facility must complete are listed below:
Receiving emails from BFUSA
To ensure that BFUSA emails do not get bounced by your server, please whitelist or add the domain @babyfriendlyusa.org to your email account’s Do Not Block Domain List. Contact your IT Department if you do not know how to set this up.
Movement to the Development Phase
Upon receipt of all of the items specified above, BFUSA will invoice your facility for the appropriate Development Phase fee. (Note: Facilities may complete their Discovery Phase work faster than the timeframes outlined above.) Completion of all three Discovery Phase tasks and payment of the Development Phase fee are required to move forward in the 4-D Pathway.
Once your facility has successfully completed these three tasks and submitted the appropriate Development Phase fee, BFUSA will send your facility a Discovery Phase Registry of Intent Certificate acknowledging your facility’s acceptance into the D2: Development Phase of the 4-D pathway and will provide you with access to the online Development Phase Tool Kit.