Upholding the Highest Standards of Infant Feeding Care
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:
- Refining and upholding the standards/criteria for successfully implementing the Ten Steps to Successful Breastfeeding in the US;
- Assessing and accrediting birthing facilities that meet those standards and follow the International Code of Marketing of Breast-milk Substitutes; and
- Generating widespread understanding of and enthusiasm for best practice infant feeding care.



Upholding the Highest Standards of Infant Feeding Care.
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:
- Refining and upholding the standards/criteria for successfully implementing the Ten Steps to Successful Breastfeeding in the US
- Assessing and accrediting birthing facilities that meet those standards and follow the International Code of Marketing of Breast-milk Substitutes
- Generating widespread understanding of and enthusiasm for best practice infant feeding care



What’s New
Katz Women’s Hospital at NSUH Achieves Large-Scale Change En Route to Baby-Friendly Designation
After Marianne McTyre and Rachel Cascone, leaders of the Baby-Friendly effort at Katz Women’s Hospital at North Shore University Hospital (NSUH), met with their BFUSA surveyors at the end of their assessment visit inRead more
BFUSA Welcomes New Board Member, LaToshia Rouse
How does someone go from being an accountant/comptroller at a large nonprofit organization to being an accomplished birth and postpartum doula, lactation consultant, and now the newest member of Baby-Friendly USA’s Board of Directors? That’sRead more
Celebrating Boston Medical Center’s 25 Years of Baby-Friendly Designation
Boston Medical Center (BMC), an inner-city, safety net hospital in Boston’s South End, was one of the first facilities in the nation to become Baby-Friendly designated. They were designated before the turn of theRead more
Team Effort at Beverly Hospital Leads to Long-Awaited Baby-Friendly Designation
Anna McNicholas, RN, MSN, CCRN, Nurse Manager and Baby-Friendly Coordinator for Beverly Hospital in Beverly, Massachusetts, didn’t know what to expect when she received a call from Melissa Cho, BFUSA’s Accreditation Director. “It was myRead more
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