Upholding the Highest Standards of Infant Feeding Care
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:
- Refining and upholding the standards/criteria for successfully implementing the Ten Steps to Successful Breastfeeding in the US;
- Assessing and accrediting birthing facilities that meet those standards and follow the International Code of Marketing of Breast-milk Substitutes; and
- Generating widespread understanding of and enthusiasm for best practice infant feeding care.



Upholding the Highest Standards of Infant Feeding Care.
As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA (BFUSA) is responsible for coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly® designation and ensure the widespread adoption of the BFHI in the US. We do this by:
- Refining and upholding the standards/criteria for successfully implementing the Ten Steps to Successful Breastfeeding in the US
- Assessing and accrediting birthing facilities that meet those standards and follow the International Code of Marketing of Breast-milk Substitutes
- Generating widespread understanding of and enthusiasm for best practice infant feeding care



What’s New
Celebrating Boston Medical Center’s 25 Years of Baby-Friendly Designation
Boston Medical Center (BMC), an inner-city, safety net hospital in Boston’s South End, was one of the first facilities in the nation to become Baby-Friendly designated. They were designated before the turn of theRead more
Team Effort at Beverly Hospital Leads to Long-Awaited Baby-Friendly Designation
Anna McNicholas, RN, MSN, CCRN, Nurse Manager and Baby-Friendly Coordinator for Beverly Hospital in Beverly, Massachusetts, didn’t know what to expect when she received a call from Melissa Cho, BFUSA’s Accreditation Director. “It was myRead more
Study Finds BFHI Practices Mitigate Racial and Ethnic Disparities in Breastfeeding Success
In the United States today, the likelihood of a mother receiving the support she needs to meet her breastfeeding goals is heavily influenced by race and ethnicity—with Black and Hispanic mothers about 40% less likelyRead more
Barton Health Gets Across the Baby-Friendly Finish Line
“I received a voicemail on a Friday afternoon from Melissa Cho, the Director of Accreditation at BFUSA, saying, ‘If you have a moment, please give us a call.’ I was afraid she was going toRead more
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