BFUSA Welcomes Casey Bland as New Board Member
Baby-Friendly USA is pleased to welcome Casey Bland, RN, MSN, as the newest member of its Board of Directors. Casey is currently serving as the Provider Quality Coordinator for Blue Cross Blue Shield of Read more
BFUSA Releases Toolkit to Bring Baby-Friendly Principles to the NICU
BFUSA is pleased to announce that we have released an important set of resources to help providers apply Baby-Friendly principles in the neonatal intensive care unit (NICU). The BFUSA NICU Toolkit is designed to help Read more
BFUSA Releases Updated BFHI Guidelines and Evaluation Criteria
Baby-Friendly USA is excited to announce the release of the updated Guidelines and Evaluation Criteria (GEC) 6th edition, for the United States, which will apply to all Baby-Friendly designation assessment letters received on or after Read more
Celebrating 40 Years of the Code
Forty years ago today, on May 21, 1981, the World Health Assembly (WHA) adopted the International Code of Marketing of Breastmilk Substitutes (the Code). Recognizing the extent to which the promotion of breastmilk substitutes was Read more
Update from BFUSA: Virtual Assessments
Dear Colleagues, The COVID-19 pandemic has compelled all organizations and businesses to make changes, some small, some very large. At BFUSA, we have been forced to make significant changes to our core activity, hospital assessments, Read more
Hello from Eileen FitzPatrick, BFUSA’s New CEO
Dear Colleagues, Happy New Year! I have spent my first month transitioning into the CEO position at BFUSA. I thought this was a good time to reach out to say hello to all of you. Read more
BFUSA Welcomes Eileen FitzPatrick as New CEO
Dear Colleagues, I am very excited to inform you that, after an extensive and thorough search process, the Baby-Friendly USA Board of Directors has chosen Eileen FitzPatrick, DrPH, MPH, RDN, to be the new CEO Read more
Update from BFUSA
Dear Colleagues, BFUSA would once again like to express our heartfelt appreciation to the thousands of dedicated healthcare workers caring for patients throughout the US during this difficult time. Thank you for all your hard Read more
Important Information – Just in Time for World Breastfeeding Week
Welcome to World Breastfeeding Week! World Breastfeeding Week is celebrated every year from August 1 - 7 to commemorate the Innocenti Declaration. This milestone document was signed in August 1990 by government policymakers, WHO, UNICEF and Read more
Update on BFUSA Search for New CEO
Dear Colleagues, As we announced in May, Baby-Friendly USA CEO Trish MacEnroe will be retiring at the end of this calendar year. The BFUSA Board is conducting a national search to find her successor by Read more
